TY  - JOUR
TI  - A Manager’s Toolbox for Consumer-Centric Food Packaging
AB  - At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
DO  - n.a.
SP  - 888
EP  - 897
PY  - 2021-01-01
JO  - Marketing Review St. Gallen
AU  - Marckhgott, Eva 
AU  - Kamleitner, Bernadette 
ER -