TY  - CHAP
TI  - Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence
AF  - Leaving Footprints: 46th EMAC Annual Conference
PP  - Groningen
UR  - https://docplayer.net/51342388-Emac-2017-leaving-footprints.html
PY  - 2017-01-01
AU  - Katzenstein, Robin 
AU  - Schamp, Christina 
AU  - Bijmolt, Tammo 
ER -