TY  - JOUR
TI  - “Pick-any” measures contaminate brand image studies.
DO  - http://dx.doi.org/10.2501/IJMR-54-6-821-834
SP  - 821
EP  - 834
PY  - 2012-01-01
JO  - International Journal of Market Research (früher: Journal of the Market Research Society)
AU  - Dolnicar, Sara 
AU  - Rossiter, John R. 
AU  - Grün, Bettina 
ER -