TY - JOUR TI - Increasing sample size compensates for data problems in segmentation studies. DO - http://dx.doi.org/10.1016/j.jbusres.2015.09.004 SP - 992 EP - 999 PY - 2016-01-01 JO - Journal of Business Research AU - GrĂ¼n, Bettina AU - Dolnicar, Sara AU - Leisch, Friedrich ER -