TY  - JOUR
TI  - Response-style corrected market segmentation for ordinal data.
DO  - http://dx.doi.org/10.1007/s11002-015-9375-9
SP  - 729
EP  - 741
PY  - 2016-01-01
JO  - Marketing Letters
AU  - Grün, Bettina 
AU  - Dolnicar, Sara 
ER -