TY  - JOUR
TI  - In a galaxy far, far away ... market yourself differently.
DO  - http://dx.doi.org/10.1177/0047287516633529
SP  - 593
EP  - 598
PY  - 2017-01-01
JO  - Journal of Travel Research
AU  - Grün, Bettina 
AU  - Dolnicar, Sara 
ER -