TY - JOUR TI - Improving the stability of market segmentation analysis. DO - http://dx.doi.org/10.1108/IJCHM-02-2019-0137 SP - 1393 EP - 1411 PY - 2020-01-01 JO - International Journal of Contemporary Hospitality Management AU - Hajibaba, Homa AU - GrĂ¼n, Bettina AU - Dolnicar, Sara ER -