TY  - CONF
TI  - Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification
AB  - As there is only limited understanding of how customer relationships that are characterized by customersatisfaction differ from those that are characterized by customer-company identification, this study investigates how bothrelationship concepts differ in their drivers and considers crucial self-definitional needs for engendering customer-companyidentification, and additionally examines how both concepts differ in their consequences when companies face complex markets.
AF  - Proceedings of the AMA Winter Academic Conference, Volume 30
PP  - Chicago, Illinois
SN  - 978-0-87757-003-5
SP  - 216
EP  - 217
UR  - https://www.ama.org/events/conference/2019-ama-winter-academic-conference/
PY  - 2019-01-01
AU  - Kassemeier, Roland 
AU  - Haumann, Till 
AU  - Güntürkün, Baris Pascal 
ER -