TY  - JOUR
TI  - Learning, Hygiene and Traditional Medicine
AB  - Information provision is only an effective behaviour‐change strategy if the information is credible. A novel programme augments conventional hygiene instruction by showing participants everyday microbes under a microscope. Through a randomised evaluation in Pakistan, we show that this programme leads to meaningful hygiene and health improvements, while instruction alone does not. Traditional medicine, which offers an alternative disease model, may undermine learning by strengthening prior beliefs about hygiene. We show that believers in traditional medicine have smaller impacts, suggesting that traditional and modern medical beliefs are substitutes and that traditional medicine may exacerbate the infectious disease burden in this context.
DO  - https://doi.org/10.1111/ecoj.12549
SP  - 545
EP  - 574
UR  - https://onlinelibrary.wiley.com/doi/abs/10.1111/ecoj.12549
PY  - 2018-01-01
JO  - Economic Journal
AU  - Bennett, Daniel 
AU  - Naqvi, Syed Ali Asjad 
AU  - Schmidt, Wolf-Peter 
ER -