TY  - CHAP
TI  - Creating consumer-based brand equity with social media content marketing
AF  - Handbook of research on entrepreneurship and marketing for global reach in the digital economy
PP  - Hershey, PA
PB  - IGI Global
SP  - 0
EP  - 0
PY  - 2018-01-01
AU  - Weitzl, Wolfgang 
ER -