TY  - CONF
TI  - Heterogeneity of IOS Standards Usage: Evidence from the Fast-Moving Consumer Goods Sector
AF  - BMM-EMAC 8th Biennial International Conference on Business Market Management in Association with EMAC
PP  - Graz, Austria
SP  - 12
EP  - 12
PY  - 2017-01-01
AU  - Madlberger, Maria 
AU  - Bhakoo, Vikram 
AU  - Bernroider, Edward 
ER -