TY - CONF TI - Heterogeneity of IOS Standards Usage: Evidence from the Fast-Moving Consumer Goods Sector AF - BMM-EMAC 8th Biennial International Conference on Business Market Management in Association with EMAC PP - Graz, Austria SP - 12 EP - 12 PY - 2017-01-01 AU - Madlberger, Maria AU - Bhakoo, Vikram AU - Bernroider, Edward ER -