TY - JOUR TI - Mental Ownership As Important Imagery Content DO - na SP - 995 EP - 995 UR - http://www.acrwebsite.org/volumes/v36/NAACR_v36_152.pdf PY - 2009-01-01 JO - Advances in Consumer Research AU - Kamleitner, Bernadette AU - Feuchtl, Silvia ER -