TY  - CHAP
TI  - Getting the `Right¿ CSR Insurance ¿ When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes?
AF  - CSR COMMUNICATION CONFERENCE 2017
PP  - Wien
UR  - http://csr-com.org/3rd_csr_communication_conference
PY  - 2017-01-01
AU  - Güntürkün, Baris Pascal 
AU  - Haumann, Till 
AU  - Schons, Laura Marie 
ER -