TY  - CHAP
TI  - When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews
AF  - 2016 Association for Consumer Research Conference
PP  - Berlin
PY  - 2016-01-01
AU  - Weitzl, Wolfgang 
AU  - Wolfsteiner, Elisabeth 
AU  - Einwiller, Sabine 
AU  - Wagner, Udo 
ER -