TY  - CHAP
TI  - Joining Virtual Brand Communities - Does every Honeymoon have its' hangover?
AF  - 10th International Conference of the Corporate Identity / Associations Research Group
PP  - Henley Business School, University of Reading
PY  - 2016-01-01
AU  - Mende, Gina 
AU  - Schons, Laura 
AU  - Güntürkün, Baris Pascal 
AU  - Wieseke, Jan 
AU  - Schmitz, Christian 
ER -