TY  - CHAP
TI  - The Role of Social Media for Stakeholder Targeting
AF  - 3rd European Conference on Social Media
PP  - Cean
UR  - http://www.academic-conferences.org/conferences/ecsm/
PY  - 2016-01-01
AU  - Geyer, Sylvia 
AU  - Krumay, Barbara 
ER -