TY  - CHAP
TI  - The fine line between me and mine: Brand psychological ownership as a distinct and powerful construct
AF  - European Marketing Academy (EMAC)
PP  - Oslo
PY  - 2016-01-01
AU  - Kamleitner, Bernadette 
AU  - Süssenbach, Sophie 
AU  - Thürridl, Carina 
AU  - Ruzeviciute, Ruta 
ER -