TY  - CONF
TI  - How Marketing Strategies Shape Customers¿ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes
AF  - Proceedings of the 2016 Winter Marketing Educator's Conference
PP  - Las Vegas, NV
SN  - 0-87757-361-1
PB  - American Marketing Association
SP  - I-15
EP  - I-16
UR  - https://www.ama.org/Pages/default.aspx
PY  - 2016-01-01
AU  - Haumann, Till 
AU  - Güntürkün, Baris Pascal 
AU  - Mikolon, Sven 
AU  - Wieseke, Jan 
ER -