TY  - CONF
TI  - Creating Brand Performance with Social Media
AF  - Proceedings of the 2016 AMS 19th World Marketing Congress
PP  - Paris, France
SP  - 0
EP  - 0
PY  - 2016-01-01
AU  - Weitzl, Wolfgang 
AU  - Beldad, Ardion 
AU  - Einwiller, Sabine 
AU  - Zniva, Robert 
ER -