TY  - CHAP
TI  - Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity
AF  - Winter Marketing Educators' Conference 2014
PP  - Orlando, FL
UR  - https://www.ama.org
PY  - 2014-01-01
AU  - Güntürkün, Baris Pascal 
AU  - Haumann, Till 
AU  - Wieseke, Jan 
AU  - Schons, Laura-Marie 
ER -