TY  - JOUR
TI  - Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
DO  - http://dx.doi.org/10.1509/jm.14.0357
SP  - 17
EP  - 33
PY  - 2015-01-01
JO  - Journal of Marketing
AU  - Haumann, Till 
AU  - Güntürkün, Baris Pascal 
AU  - Schons, Laura-Marie 
AU  - Wieseke, Jan 
ER -