TY - CHAP TI - How to Evaluate Employer Brands: A Monetary Approach AF - Human Resource Management Practices ¿ Assessing Added Value PP - Heidelberg PB - Springer SP - 53 EP - 67 PY - 2015-01-01 AU - Güntürkün, Baris Pascal AU - Haumann, Till AU - Lukasczyk, Alfred ER -