TY  - CONF
TI  - Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication
AF  - AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25
PP  - Orlando, Florida, USA
PB  - American Marketing Association
SP  - N-2
EP  - N-4
PY  - 2014-01-01
AU  - Güntürkün, Baris Pascal 
AU  - Haumann, Till 
AU  - Schons, Laura-Marie 
AU  - Wieseke, Jan 
ER -