TY  - CONF
TI  - Demographic Models for Predicting Future Markets
AF  - Proceedings of the 2016 AMA Winter Marketing Educators¿ Conference
PP  - Las Vegas
PB  - American Marketing Association
SP  -  
EP  -  
PY  - 2016-01-01
AU  - Reutterer, Thomas 
AU  - Gruber, Kathrin 
AU  - Lutz, Wolfgang 
AU  - Stephany, Fabian 
ER -