TY  - CONF
TI  - It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM
AF  - Proceedings of the 2016 AMA Winter Conference
PP  - Las Vegas, NV
SP  - C-105
EP  - C-105
PY  - 2016-01-01
AU  - Weitzl, Wolfgang 
AU  - Zniva, Robert 
AU  - Beldad, Ardion 
ER -