TY - CONF TI - The Impact of Social Media Fan Pages on Consumer-Based Brand Equity AF - Proceedings of the 2016 AMA Winter Conference PP - Las Vegas, NV SP - A-35 EP - A-35 PY - 2016-01-01 AU - Weitzl, Wolfgang AU - Beldad, Ardion AU - Einwiller, Sabine AU - Zniva, Robert ER -