TY  - CONF
TI  - The Impact of Social Media Fan Pages on Consumer-Based Brand Equity
AF  - Proceedings of the 2016 AMA Winter Conference
PP  - Las Vegas, NV
SP  - A-35
EP  - A-35
PY  - 2016-01-01
AU  - Weitzl, Wolfgang 
AU  - Beldad, Ardion 
AU  - Einwiller, Sabine 
AU  - Zniva, Robert 
ER -