TY - CONF TI - Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence AF - Proceedings of the 2015 ANZMAC Main Conference PP - Syndey, AUS SP - 808 EP - 808 PY - 2015-01-01 AU - Weitzl, Wolfgang AU - Zniva, Robert AU - Beldad, Ardion ER -