TY  - CONF
TI  - Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence
AF  - Proceedings of the 2015 ANZMAC Main Conference
PP  - Syndey, AUS
SP  - 808
EP  - 808
PY  - 2015-01-01
AU  - Weitzl, Wolfgang 
AU  - Zniva, Robert 
AU  - Beldad, Ardion 
ER -