TY  - JOUR
TI  - Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs
DO  - http://dx.doi.org/10.1007/s11002-014-9326-x
SP  - 195
EP  - 210
UR  - http://link.springer.com/article/10.1007/s11002-014-9326-x
PY  - 2016-01-01
JO  - Marketing Letters
AU  - Wlömert, Nils 
AU  - Eggers, Felix 
ER -