TY  - CONF
TI  - Do Retailers Adapt to the Needs of Older Food Shoppers? - A Cross-Cultural Multiple-Case Study Design
AF  - AMA Summer Educators' Conference 2014: Leveraging New Technologies to Create Value for Customers & Firms
PP  - San Francisco
PB  - American Marketing Association
SP  - M-20
EP  - M-21
PY  - 2014-08-01
AU  - Zniva, Robert 
AU  - Lienbacher, Eva 
AU  - Schnedlitz, Peter 
ER -