TY  - JOUR
TI  - Street Marketing: How Proximity And Context Drive Coupon Redemption
SP  - 280
EP  - 289
UR  - http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2050928
PY  - 2011-01-01
JO  - Journal of Consumer Marketing
AU  - Spiekermann-Hoff, Sarah 
AU  - Rothensee, Matthias 
AU  - Klafft, Michael 
ER -