TY - CHAP TI - Measuring the Perceived Quality Impact of Third-Party Product Reviews via Paired Comparisons AF - 2nd International PhD Students Conference – New Economic Challenges; Faculty of Economics and Administration of Masaryk University PP - Brno UR - http://www.econ.muni.cz/events/vedeckovyzkumne/2nd-phdconf/ PY - 2010-01-01 AU - Ziniel, Wolfgang ER -