TY  - CHAP
TI  - Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data
AF  - Seminar at the School of Management and Marketing Research, University of Wollongong
AF  - Choosing the right answer format---{I}nvestigating
 the impact of different answer formats on the results of brand image data
PP  - Wollongong
PY  - 2009-09-01
AU  - Dolnicar, Sara 
AU  - Grün, Bettina 
AU  - Rossiter, John R. 
ER -