TY  - JOUR
TI  - The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
SP  - 104
EP  - 132
UR  - http://www.emeraldinsight.com/journals.htm?articleid=1905921&show=abstract
PY  - 2011-02-01
JO  - European Journal of Marketing
AU  - Penz, Elfriede 
AU  - Hogg, Margaret K. 
ER -