TY  - CHAP
TI  - A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes
AF  - EMAC-ANZMAC BIGMAC4 Research Symposium
PP  - Brighton
PY  - 2008-01-01
AU  - Rossiter, John R. 
AU  - Grün, Bettina 
AU  - Dolnicar, Sara 
ER -