TY  - CHAP
TI  - Developing a scale to identify and measure "Europeanness" in consumer behavior
AF  - 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business
PP  - East Lansing, MI
UR  - http://aib.msu.edu/events/frontiers/index.asp
PY  - 2004-09-01
AU  - Penz, Elfriede 
AU  - Stöttinger, Barbara 
ER -