TY  - CHAP
TI  - Extending Rungie et al.'s Model of Brand Image Stability to Account for Heterogeneity
AF  - 36th European Marketing Academy Conference (EMAC)
PP  - Reykjavik
PY  - 2007-05-01
AU  - Grün, Bettina 
AU  - Dolnicar, Sara 
AU  - Rossiter, John R. 
ER -