TY  - GEN
TI  - Research Methodology in Marketing Management and Retailing: The Qualitative and the Quantitative Paradigm.
AF  - Project No. 59s1, Aktion Österreich-Slowakei
PP  - Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach), Kosice, Slowakei
PY  - 2008-02-06
AU  - Buber, Renate 
AU  - Meyer, Michael 
ER -