TY  - GEN
TI  - Research Methodology in Marketing Management and Retailing: How to Conduct Qualitative Interviews/ZMET Interviews?
AF  - Project No. 59s1, Aktion Österreich-Slowakei
PP  - Ekonomicka Univerzita V Bratislave (Podnikovohospodarska Fakulta V Kosiciach)
PY  - 2008-02-04
AU  - Buber, Renate 
ER -