TY  - CHAP
TI  - The development of a new corporate identity in an austrian brewery: Learning in identity creation
AF  - Selected scenarios in organizational learning. Six case studies of small and medium-sized Austrian enterprises
PP  - Vienna
PB  - WUV
SP  - 51
EP  - 70
PY  - 2001-12-01
AU  - Hefner, Alexandra 
AU  - Seiwald, Johann 
AU  - Sandner, Gerda 
ER -