Kremslehner, Konstantin, Sengo Furtado, Filipe, Schröder, Nadine, Reutterer, Thomas. 2021. A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights. EMAC 2021 Doctoral Colloquium, Madrid (online), Spanien, 23.05.-25.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights |
| Event | EMAC 2021 Doctoral Colloquium |
| Year | 2021 |
| Date | 23.05.-25.05 |
| Country | Spain |
| Location | Madrid (online) |
Associations
- People
- Sengo Furtado, Filipe (Details)
- Schröder, Nadine (Details)
- Reutterer, Thomas (Details)
- External
- Kremslehner, Konstantin (WU, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)