Kremslehner, Konstantin, Sengo Furtado, Filipe, Schröder, Nadine, Reutterer, Thomas. 2021. A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights. EMAC 2021 Doctoral Colloquium, Madrid (online), Spanien, 23.05.-25.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights |
Event | EMAC 2021 Doctoral Colloquium |
Year | 2021 |
Date | 23.05.-25.05 |
Country | Spain |
Location | Madrid (online) |
Associations
- People
- Sengo Furtado, Filipe (Details)
- Schröder, Nadine (Details)
- Reutterer, Thomas (Details)
- External
- Kremslehner, Konstantin (WU, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)