Quotation Abou Nabout, Nadia. 2015. An Analysis of the Profitability of Even Pacing in Real-Time Bidding. 37th INFORMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title An Analysis of the Profitability of Even Pacing in Real-Time Bidding
Event 37th INFORMS Marketing Science Conference
Year 2015
Date 17.06.-20.06.
Country United States/USA
Location Baltimore

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Abou Nabout, Nadia (Details)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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