Quotation Maleki, Elham, Ahmadi, Iman, Abou Nabout, Nadia, Skiera, Bernd. 2017. Why Advertisers Should Not Target Narrow Audiences. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why Advertisers Should Not Target Narrow Audiences
Event 39th INFORMS Marketing Science Conference
Year 2017
Date 07.06-10.06.
Country United States/USA
Location Los Angeles

Associations

People
Abou Nabout, Nadia (Details)
External
Ahmadi, Iman (Goethe Universität Frankfurt, Germany)
Maleki, Elham (Goethe Universität Frankfurt, Germany)
Skiera, Bernd (Goethe Universität Frankfurt, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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