Abou Nabout, Nadia. 2017. The Reduced Customer Revenue of TV-Induced Online Shoppers. Online Marketing Konferenz (OMK), Lüneburg, 28.07.17
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | The Reduced Customer Revenue of TV-Induced Online Shoppers. |
| Event | Online Marketing Konferenz (OMK) |
| Location | Lüneburg |
| Event country | Germany |
| Date | July 28, 2017 |
Associations
- People
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)