Abou Nabout, Nadia. 2018. The Risk of Programmatic Advertising: Website Quality Effects. Kommissionstagung Marketing, Münster, 25.01.18
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | English |
| Title | The Risk of Programmatic Advertising: Website Quality Effects |
| Event | Kommissionstagung Marketing |
| Location | Münster |
| Event country | Germany |
| Date | Jan. 25, 2018 |
Associations
- People
- Abou Nabout, Nadia (Details)
- Organization
- Institute for Interactive Marketing and Social Media IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)