Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2020. Motives for anonymous gift-giving and its beneficiaries. Advances in Consumer Research. 48 94-96
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Advances in Consumer Research |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Motives for anonymous gift-giving and its beneficiaries |
| Volume | 48 |
| Year | 2020 |
| Page from | 94-96 |
| Reviewed? | Y |
| URL | https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf |
| DOI | na |
| Open Access | Y |
| Open Access Link | https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf |
Associations
- Projects
- Collaborative Consumption: Power, Trust, and Cooperation
- People
- Hartl, Barbara (Details)
- Penz, Elfriede (Details)
- External
- Hofmann, Eva (Universität Graz, Austria)
- Marth, Sarah (FH Wiener Neustadt, Austria)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)