Marth, Sarah, Hartl, Barbara, Hofmann, Eva, Penz, Elfriede. 2020. Motives for anonymous gift-giving and its beneficiaries. Advances in Consumer Research. 48 94-96
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Advances in Consumer Research |
WU-Journal-Rating new | MAR-C, STRAT-C |
Language | English |
Title | Motives for anonymous gift-giving and its beneficiaries |
Volume | 48 |
Year | 2020 |
Page from | 94-96 |
Reviewed? | Y |
URL | https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf |
DOI | na |
Open Access | Y |
Open Access Link | https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf |
Associations
- Projects
- Collaborative Consumption: Power, Trust, and Cooperation
- People
- Hartl, Barbara (Details)
- Penz, Elfriede (Details)
- External
- Hofmann, Eva (Universität Graz, Austria)
- Marth, Sarah (FH Wiener Neustadt, Austria)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Marketing and Consumer Research IN (Details)