Quotation Lienbacher, Eva, Koschinsky, Julia, Holweg, Christina, Vallaster, Christine. 2021. Spatial Decision Support for Social Hybrid Organizations: Siting New Social Supermarkets in Austria. International Journal of Retail & Distribution Management. 49 (7), 999-1024.




Increasingly complex societal challenges call for new, innovative solutions that social hybrid business models can provide. Social supermarkets (SSMs) are one example offering access to affordable food to people living in poverty while reducing food waste of nearby retailers. Finding the “right” location is an essential part of this retail marketing strategy. However, limited research has attempted to investigate the specific conditions of locational planning for hybrid and nonprofit retail organizations. This paper illustrates the case of Austria where SSMs are well established.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Journal of Retail & Distribution Management
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Spatial Decision Support for Social Hybrid Organizations: Siting New Social Supermarkets in Austria
Volume 49
Number 7
Year 2021
Page from 999
Page to 1024
Reviewed? Y
URL https://www.emerald.com/insight/content/doi/10.1108/IJRDM-10-2020-0422/full/html
DOI https://doi.org/10.1108/IJRDM-10-2020-0422
Open Access N


Lienbacher, Eva (Former researcher)
Koschinsky, Julia (Former researcher)
Holweg, Christina (Details)
Vallaster, Christine (FH Salzburg, Austria)
Institute for Retailing & Data Science IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5407 Ethics and social sciences (Details)
5427 Poverty research, social exclusion (Details)
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