Phieler, Ulrike, Dost, Florian. 2019. Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects. INFORMS Marketing Science Conference, Rome, Italien, 20.06-22.06.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects |
| Event | INFORMS Marketing Science Conference |
| Year | 2019 |
| Date | 20.06-22.06 |
| Country | Italy |
| Location | Rome |
Associations
- People
- Phieler, Ulrike (Details)
- External
- Dost, Florian (BTU Cottbus Senftenberg, Germany)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)