Surdu, Irina, Ipsmiller, Edith. 2021. Old Risks, New Reference Points? An Organizational Learning Perspective into the Foreign Market Exit and Re-entry Behavior of Firms. In: The Multiple Dimensions of Institutional Complexity in International Business Research, Hrsg. Alain Verbeke, Rob van Tulder, Elizabeth L. Rose, Yingqi Wei, 239-262. Somerville, MA: Emerald Group Publishing Limited.

RIS

@INBOOK{Surdu2021,
title = {Old Risks, New Reference Points? An Organizational Learning Perspective into the Foreign Market Exit and Re-entry Behavior of Firms},
author = {Irina Surdu and Edith Ipsmiller},
publisher = {Emerald Group Publishing Limited},
year = {2021},
isbn = {978-1-80043-245-1},
address = {Somerville, MA},
url = {https://www.emerald.com/insight/publication/doi/10.1108/S1745-8862202115},
publisher = {Emerald Group Publishing Limited},
language = {EN},
pages = {239-262},
series = {The Multiple Dimensions of Institutional Complexity in International Business Research},
abstract = {Going back into previously exited markets is a significant management risk. But, how are re-entry risks managed? By adding strategic reference point (SRP) rationales to the risk management literature, this chapter examines re-entry after initial entry and divestment on a sample of 654 multinational enterprise (MNE) re-entrants. The authors move away from narrow risk management lenses according to which risks happen in isolation and theorize that MNEs simultaneously manage international risk by exploiting the trade-offs among external and internal sources of risk. The authors explain that, for re-entrants, exit may become the SRP for evaluating future strategic choices. The results suggest that re-entrants tend to manage re-entry risk by choosing partner-based modes that enable them to maintain strategic flexibility at re-entry. Surprisingly perhaps, market-specific experience acquired during the initial market foray does not provide strategic flexibility, in that highly experienced firms still experience risk trade-offs.},
}