Quotation Seiffert-Brockmann, Jens. 2018. Evolutionary Psychology: A Framework for Strategic Communication Research. International Journal of Strategic Communication. 12 (4), 417-432.




Evolutionary psychology suggests that the human mind consists of evolved cognitive mechanisms that developed through evolution by means of natural selection. These mechanisms evolved to solve long standing problems in the human ancestral environment. Cooperation in small foraging tribal communities of hunters and gatherers, and its use to gain reproductive advantages, was one of the problems the human mind has adapted to. Thus, this article argues that adopting evolutionary psychology as a framework for strategic communication research can improve understanding of why strategic communication exists in human societies and how it works. The idea of the modularity of mind suggests that separate modules inside the mind evolved during our evolutionary history to solve ancestral challenges. Some of these modules embody human fundamental motives, which can by triggered by strategic communication. By tapping into fundamental motives such as the longing for status, affiliation, and kin-care, strategic communication is able to exploit ancestral stimuli in today’s information society. Thus, a research program based on evolutionary psychology could be a valuable contribution to the field’s growing body of knowledge.


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Status of publication Published
Affiliation External
Type of publication Journal article
Journal International Journal of Strategic Communication
Language English
Title Evolutionary Psychology: A Framework for Strategic Communication Research
Volume 12
Number 4
Year 2018
Page from 417
Page to 432
URL https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1490291
DOI http://dx.doi.org/10.1080/1553118x.2018.1490291
Open Access Y
Open Access Link https://www.tandfonline.com/doi/full/10.1080/1553118X.2018.1490291


Seiffert-Brockmann, Jens (Details)
Institute for Communication Management and Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5917 Communication science (Details)
5920 Journalism (Details)
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