Quotation Naderer, Brigitte, Seiffert-Brockmann, Jens, Matthes, Jörg, Einwiller, Sabine. 2020. Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness. Communications. 45 273-281.


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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Communications
Language English
Title Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
Volume 45
Year 2020
Page from 273
Page to 281
URL https://www.degruyter.com/view/journals/comm/45/3/article-p273.xml
DOI http://dx.doi.org/10.1515/commun-2019-0143
Open Access Y
Open Access Link https://www.degruyter.com/view/journals/comm/ahead-of-print/article-10.1515-commun-2019-0143/article-10.1515-commun-2019-0143.xml

Associations

People
Seiffert-Brockmann, Jens (Details)
Matthes, Jörg (Former researcher)
External
Einwiller, Sabine (Universität Wien, Austria)
Naderer, Brigitte (Ludwig-Maximilians-Universität München, Germany)
Organization
Institute for Communication Management and Media IN (Details)
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